The Case for a Standing Appointment

Most wellness plans don't fall apart because people stop caring. They fall apart on a Tuesday, when the week fills up and the good intention gets moved to "next week" for the fourth time.

The fix isn't more motivation. It's fewer decisions.

What the habit research actually says

You may have heard that a habit takes 21 days. The best-known study on the subject tells a more useful story. In a study published in 2010, Phillippa Lally and colleagues at University College London followed volunteers as they repeated a new daily health behavior. For those whose data could be modeled, the median time to reach near-peak automaticity was 66 days, with a range of 18 to 254. And missing a single day did not meaningfully set anyone back.

Two lessons stand out. Consistency matters more than intensity, and the routines that last are the ones that don't have to be renegotiated every week.

Why rhythm matters for replenishment

Hydration and nutrients work on a similar rhythm. Vitamin C and most B vitamins are water-soluble, so the body keeps only modest reserves and draws on them steadily. Regular replenishment fits that pattern far better than an occasional catch-up after a hard month.

What a standing appointment changes

• The decision is already made. Your visit is on the calendar each month, so it survives busy weeks.

• Your nurse knows your history. Each visit builds on the last. Our team reviews how you've been feeling and refines your blend as your needs change.

• Your plan evolves with your year. Travel season, training blocks, the holidays: your membership flexes with them.

Three ways to make it yours

• Essential Hydration, $200/month: a full one-liter IV, a complimentary IV add-on and a curated beverage from our wellness bar.

• Premium Hydration, $300/month: any Core, Signature, Elite or Specialty IV, plus a complimentary add-on and a curated beverage.

• Ultimate Hydration, $600/month: any Core, Signature, Elite or Specialty IV with 250mg of NAD+, plus a complimentary add-on and a curated beverage.

Every membership includes your annual telehealth exam ($99 fee waived), ongoing nurse and clinician support, $50 off every additional IV, and 15% off other services and retail.

Join in November

To celebrate our third anniversary, everyone who joins this month chooses a welcome gift: a complimentary energy session at Body on Earth Wellness, a wine tasting at Princess & Bear Wines, or a $75 VAI gift card. Offer ends November 30. Gifts must be redeemed by February 28, 2027.

Medical clearance required.